Unlock unmatched brand visibility with Brave’s New Tab Takeover
One of the biggest challenges advertisers face is capturing attention in the digital world. There’s so much competition, so earning that attention requires innovative strategies. That's why today we're spotlighting Brave's New Tab Takeover—a high-profile ad unit that gives your brand high-impact reach.
New Tab Takeover: your digital Times Square billboard
The Brave browser is home to a dedicated, active user base of 70 million people—and every time they open a new tab is an opportunity for advertisers. With the New Tab Takeover, your brand is the first thing they’ll see, ensuring you capture attention the moment users start browsing. This ad unit provides:
- 100% share of voice for 24 hours
- Visibility on first open and every 3rd new tab
- Availability across all devices (desktop, iOS, and Android)
- An estimated 96% reach of Brave's audience over a five-day span
Unlock incremental reach
Brave users represent a unique demographic: privacy-focused early adopters, high earners, and predominantly Millennial and Gen Z males. 72% of Brave users don’t use any other browser, meaning this audience is hard to engage elsewhere (due to their clear preference for ad-blocking and privacy). The New Tab Takeover offers you exclusive access to this valuable, untapped market.
Impressive performance metrics
Our Q1 2024 US averages demonstrate the power of New Tab Takeovers:
- 4 million impressions per day
- 17,000 clicks (0.42% CTR)
- 6,000 10-second site visits (0.15% SVR)
- A flat rate of $25,000 per day (rate card)
Bonus: free brand lift study
Every New Tab Takeover campaign includes a complimentary brand lift study (valued at $7,500). This pre/post survey methodology measures awareness, perceptions, and purchase intent, allowing you to customize up to three brand-specific questions for deeper insights.
Success stories
Leading brands such as Ford, TurboTax, Swarovski, and World of Warships have already seen significant lifts in brand awareness and purchase intent using the New Tab Takeover. Here are some recent success stories:
- Auto manufacturer: 9% lift in purchase intent
- Online furniture retailer: 229% lift in promotion awareness
- Alcohol brand: 13% lift in purchase intent
Why choose the New Tab Takeover?
The New Tab Takeover stands out for its eye-catching premium placement, incremental and privacy-respecting reach to users who otherwise block ads, and exclusive 24-hour takeover that’s perfect for leading brands. It's your key to unlocking a hard-to-reach, high-value audience.
Ready to make an impact? Contact us today to learn how the New Tab Takeover can elevate your brand and drive measurable results.
